The best way to grow your business… I’m really fortunate that my career allows me to engage with so many interesting contacts, from young people starting out in business for the first time to directors of well-established companies looking to increase their online visibility . One benefit of dealing with so many business owners is the amount of valuable business advice that I manage to glean and I love sharing knowledge and ideas, so here’s my advice (based around my own experiences) on the best way to grow your business.
If a jobs worth doing it’s worth doing well
One of the best pieces of business advice I was even given was by my Dad who used to say ‘If a jobs worth doing it’s worth doing well”.
He built up a successful business installing TV Aerials and in my early teens I often used to help him during school holidays and at weekends.
Sometimes we had to repair or replace some incredibly ‘botched’ systems previously installed by competitors; old aerials sprayed to look like new, masts and brackets tied with string or insulation tape and cables left to flap loosely across the slates (which would soon wear away and eventually fill with water which went straight into the back of the customers TV or Video) such poor quality worksmanship inspired Dad to offer a much better service than that of his local competitors.
Dad’s logic was simple, do the best job that you can to make your customers happy and they will have no hesitation in recommending you to friends, family and colleagues.
He really did go that extra mile with every job that he did. He’d never cut corners and used only the best quality products or materials, making sure that each installation was built to last and backed by a comprehensive guarantee.
Dad was never the cheapest but he didn’t need to be, his business was built on word of mouth recommendations, on trust and credibility gained by doing a good job.
Nowadays it is even more important to go that extra mile and work hard to to make your customers or clients happy, do this and you really will start to grow your business.
Be completely transparent when dealing with clients and avoid cutting corners. Practice this and you’ll start to build trust and credibility. Be good at what you do, serve your customers well and you’ll soon see the benefits come round full circle.
Grow Your Business – Your Top Tips
We asked some followers on Twitter their top tips for helping grow your business…
Don’t be afraid to ask for what you want – your limits are set by yourself. Take criticism on the chin and get involved! @coconutblush
My top tip is get a business coach. SMEs wanting to develop and grow can get funding towards coaching and training @KarenKCcoaching
Join twitter and interact! @PeggyCollection
Please feel free to contribute to this post by adding your own top tip using the form below.